On April 15, 2021, the first "international school running publicity seminar" was held in Suzhou Xijiao Liverpool University, attended by more than 40 experts and scholars from more than 10 universities in China. Wu Chengyu, Deputy Director of Brand Culture Department, Guo Xing, Deputy Director of Planning and Development Department, Yang Fuyu, Deputy Director of Comprehensive Affairs Department, Xiao Dong, Deputy Director of International Department of Yunnan Hanwen Education Investment Group Co., Ltd., Xue Gang, General Party Secretary and Vice President of Higher Vocational College of Yunnan University of Business Management, Cheng Yue, Deputy Director of Publicity Department, Zhan Yong, Deputy Director of Party and Political Office of Yunnan Medical Health College, He Jiawei, Deputy Director of the Party Committee Office of Yunnan Polytechnic College, Shang Liyuan, Yang Chunman, Song Jiayin, Yang Jiayi, Fan Lifang and other 13 people attended the seminar.

"The First International School Education Publicity Workshop" is sponsored by the Xijiao Liverpool University, which aims to build a professional learning platform for colleges and universities from all over the country, discuss and exchange advanced ideas and methods of international school running propaganda work, in order to apply what they have learned in the follow-up work, and comprehensively improve their ideals and beliefs, thinking methods and working ability. This two-day seminar, with "international school running publicity" as the core, has set up a total of 11 course modules around the themes of "brand communication, content marketing, media and influence, integrated marketing, social media matrix, digital marketing, brand empowerment and protection, student incubation, brand activities, reaching young people, and precision communication.

On the first day of the seminar, Dr. Bi Xin, Deputy Secretary of the Party Committee, Director of the Knowledge and Information Center and Director of the Learning Supermarket from the Xijiao Liverpool University, delivered a welcome speech to the experts and scholars from afar. In his speech, he reviewed the school running history of the University, and proposed that from 2020, when the major colleges and universities were affected by the epidemic and could not normally carry out offline enrollment, the core value of the marketing and brand department should be presented, and shared the "promoting brand and increasing influence" of the University in developing brand work; Promote the growth of students' quality and quantity.

Kou Bo, Manager of Domestic Communication, Wang guojuan, Manager of Cross-cultural Communication and Public Relations, Wang Jing, Deputy Director of Learning Supermarket, and Yuan Xiaowan, Digital Content Planner of the Xijiao Liverpool University, combined with the actual case of the Xijiao Liverpool University, around the theme of the seminar, they made different theme presentations from different angles, With the experts and scholars attending the meeting, we shared and discussed the value maximization mechanism of the publicity content, the key topics of the article, the construction of social media matrix, etc., which established a theoretical basis for everyone to get through the last mile of the transformation in the brand operation.

At 20:00 p.m. on April 15, after the first day's seminar, 13 participants of Hanwen Group also had an "academic meal". They collectively discussed the daytime teaching content in the seminar room, found their own weaknesses and breakthroughs, and brainstormed to maximize the value of the learning content of the seminar. In the next step, we will continue to take various measures to improve our professional level. At the same time, we will rely on the linkage of colleges and universities, the coordination of departments and departments, and the unity of ideas to actively improve the working system, give full play to the collective wisdom, form a joint force, and tell the world a good story of calligraphy; On the basis of constantly improving the working mechanism of school school interaction, we should jointly promote the overall level and effectiveness of school international publicity work.