From May 15 to 16, Yang Hongwei, Chairman of Yunnan Hanwen Education Group, Yang Fuyu, Vice Director of General Affairs Department, Guo Yadong, Vice President of Business College of Yunnan University of Business Management, and Yereth Jansen, General Manager of Zhongyunqiao (Beijing) cultural and Creative Technology Co., Ltd. were invited to Yuhang District, Hangzhou City, Zhejiang Province to participate in the conference 2021 (17th) China Advertising Forum and the First China Green Live Ecological Expo sponsored by Yuhang District People's government.

China Advertising Forum is a large professional activity with high level, large scale and wide influence in the media and advertising fields in China, and is known as the "Davos Conference of Chinese Advertising". This forum focuses on "defining advertising by the times, advertising complies with the times - building a new pattern of development of Chinese advertising", and discusses the new business environment, development trend and coping strategies on the topics of "analysis of the era and advertising", "new brand, new consumption, new marketing", "Advertising Spokesperson's" shadow "impact under the new media pattern, and explore the new business environment, development trend and countermeasures, and seek for the development of the industry, Boost industry confidence.

Zhang Guohua, President of China Advertising Association

Yang Hongwei, Chairman of Yunnan Hanwen Education Group

Experts and scholars participating in this forum include Zhang Guohua, President of China Advertising Association, Ding Junjie, Deputy Director of Academic Committee of Communication University of China and President of National Advertising Research Institute, Tencent, Baidu, Jingdong, shell house, Wahaha, focus media, iFLYTEK, Yidian information, Netease, Fenghuang, iqiyi Senior executives of famous brand groups such as Zhihu were also invited to give a keynote speech to enlighten industry wisdom and explore industry development.

In May 16th China held the First China Green Live Ecological Expo and the 2021 seventh business people's Innovation Summit. The "live compliance", "new marketing trend", "new growth of new channels", "new breakthrough of new live broadcast", "new force new marketing" and "new business opportunities and new combinations" brought together the Tiktok, Taobao, Xiaohongshu and so on. The company, including famous e-commerce enterprises, top-level operators, representatives of local governments at all levels, well-known media, senior investors and traditional enterprises from all over the country and Hangzhou, focuses on the current situation and development trend of e-commerce industry, insight into the next five-year growth opportunities of e-commerce, and discusses the ecological construction of e-commerce in the whole region, Bring forward-looking keynote speech and business value industry collision.

Zhang Guohua, President of China Advertising Association, Li Na, President of China Broadcasting Association's webcast college, Wang Junhua, founder and chairman of China Broadcasting Association's webcast industry education integration Zhejiang base and Hangzhou mosquito Association, Chen Yifan, head of Unilever digital content platform, Zhang Wei, vice president of worth buy technology and general manager of Youtong business department, and Yang Hongwei, chairman of Yunnan Hanwen education group, Wang Wei, vice president of School of economics and management of Wuhu Polytechnic, Li Yanzhen, vice president of Quanzhou Vocational College of light industry, Su Xiaofeng, vice president of Shanghai Material Engineering School, and other 12 people came to the stage to complete the launching ceremony and the founding ceremony of the executive presidium of the China Association for broadcasting, industry and education integration vocational education group, Yunnan Hanwen Education Group has officially become the executive chairman unit of China Advertising Association's online live broadcasting industry education integration vocational education group, opening the road of live broadcasting e-commerce vocational education with industry as the source, education as the key link, people-oriented and cooperation as the alliance.

Over the years, Yunnan Hanwen Education Group has always insisted on education as the foundation, educating people with love and caring for students. At the same time, it actively undertakes social responsibility and contributes to the development of the motherland. In the era of e-commerce, we will actively create characteristic professional groups. In order to deepen the integration of production and education, we will build a platform for the education of e-commerce talents jointly by the school and China Advertising Association, create a new mode for the training of live broadcast e-commerce talents, explore a new path for the development of live broadcast e-commerce, open up a new format of live broadcast e-commerce, continuously provide professional and skilled talents for enterprises, and promote the internationalization and development of live broadcast e-commerce High quality development.