On April 16, 2021, the First International School Running Publicity Seminar was successfully concluded at the Xi’an Jiaotong-liverpool University. Wu Chengyu, Deputy Director of Brand Culture Department, Guo Xing, Deputy Director of Planning and Development Department, Yang Fuyu, Deputy Director of Comprehensive Affairs Department, Xiao Dong, Deputy Director of International Department of Yunnan Hanwen Education Investment Group Co., Ltd., Xue Gang, General Party Secretary and Vice President of Higher Vocational College of Yunnan University of Business Management, Cheng Yue, Deputy Director of Publicity Department, Zhan Yong, Deputy Director of Party and Political Office of Yunnan Medical Health College, He Jiawei, Deputy Director of the Party Committee Office of Yunnan Polytechnic College, Shang Liyuan, Yang Chunman, Song Jiayin, Yang Jiayi, Fan Lifang and other 13 people attended the training courses training of the day and closing ceremony.

In this two-day seminar, more than 40 experts and scholars from more than 10 universities across the country gathered together to discuss how to present and highlight the core values of each university brand and how to do a good job in international education Publicity under the new situation affected by the epidemic, We should learn from the excellent cases and advanced experience of the international education publicity work of the Xi’an Jiaotong-liverpool University.

On April 16, Zhou Xiaocheng, the Director of Shandong Province Enrollment of Xi’an Jiaotong-liverpool University, Xu Tianmei, Director of Communication Affairs of Xi’an Jiaotong-liverpool University, Hu qiuchen, Chinese Editor and Writer of Xi’an Jiaotong-liverpool University, and Liu Xinyi, Brand Officer of Language College of Xi’an Jiaotong-liverpool University, combined with the actual case of Xi’an Jiaotong-liverpool University, focused on the main theme of the seminar and from different perspectives, Different theme presentations were made, and the contents of incubation students, brand activities, reaching young people and accurate communication were shared and discussed with the experts and scholars attending the meeting. It provided rich theoretical experience and practical cases for the brand Department of all colleges and universities to achieve the good results of promoting the win-win enrollment and brand playing.

After the course, Xue Gang, General Party Secretary and Vice President of Higher Vocational College of Yunnan University of Business Management under Yunnan Hanwen Education Group, made an exchange speech on behalf of Hanwen group. In his speech, he mentioned that opening education to the outside world is a distinctive feature and an important driving force of educational modernization. The strength of a university is not only reflected in the "hard power" such as personnel training, teaching and scientific research, but also in the "soft power" such as global influence. Therefore, the internationalization of universities is the development direction of universities in the past two decades. In order to comply with this trend, in recent years, colleges and universities have taken a series of implementable measures and made significant progress in international education. At the same time, it is particularly important to improve the international influence of the school and do a good job in the international publicity of the school as a whole. Only by doing a good job in the publicity work, can we promote the implementation of the international strategy of the school, build a platform for the healthy development of the internationalization of the whole school, further create a good global image of the school, and enhance the global reputation and influence of the school.

Then, the teachers of Hanwen group also introduced to experts and scholars from different universities across the country the group's new exploration in International Education -- "Hanwen 90000 Li" international education complex city project, and introduced to you Hanwen group's development vision of "building a city for a generation" and "giving teachers a home, The original intention of "giving Hanwen people a home" is to build a complete international education complex city, build a large plate of Vocational Education Park with high-tech talents and intelligent life community, and enable the future development mode of Yunnan education.

After the seminar, 13 participants of Hanwen group, led by Dr. Bi Xin, visited the beautiful campus of Xi’an Jiaotong-liverpool University. Following Dr. Bi Xin's steps, they visited the central building, the library and the cultural corridor of Party building, and got a deep understanding of the humanistic feelings of Xi’an Jiaotong-liverpool University, This paper studies the party building cultural mode of "Blue-red Five Stars", and shares and discusses its advanced experience in Party building cultural work.

On the afternoon of April 16, the two-day course and schedule ended as scheduled, and the first international school promotion workshop was successfully closed. After this concentrated study and discussion, 13 participants of Hanwen Group expressed their benefits and went on this trip. Through this seminar, we better unified our thoughts and clarified the direction, further opened up our vision and expanded our thinking, further inspired our spirit and excited our morale, and strengthened our confidence and determination to do well in the future work and in the future work, We will integrate learning, thinking, knowledge and credit, and transform the learning achievements and valuable experience of this seminar into concrete practice, solve difficult problems, do practical work and promote development, and work together to promote the internationalization of the school education publicity work of Hanwen Group to a new level.